CSRThe term corporate social responsibility (“CSR”) has various meanings for different people and companies. It could mean a company’s responsibility to the communities in which it operates and to the world as a whole; a business approach that creates long-term shareholder value by embracing opportunities and managing risks deriving from economic, environmental and social developments; or a corporation’s donation of funds, time or talent without any expectation of direct corporate gain.

Practiced correctly, IT can benefit all stakeholders and serves as a source of competitive advantage that helps to:

  • Demonstrate a company’s overall positioning — often spotlighting innovative solutions to complex, societal challenges
  • Draw increased attention to specific business initiatives or key markets
  • Cultivate interest in the company’s stock by socially responsible investors
  • other stakeholder groups
  • Enhance a company’s regulatory license to operate with lawmakers and regulators
  • Attract and retain industry-leading talent at a time when more employees want to work for socially conscious companies

The Corporate Social Responsibility (CSR) movement has resulted in many large firms including CSR as a permanent corporate function. At its best, CSR is a long-term strategy aimed at achieving positive and sustainable outcomes for its stakeholders, including customers, suppliers, employees, shareholders, communities and the environment. However, companies often face hard choices on how to allocate CSR budgets for maximum “ROI” to beneficiaries, design CSR interventions for maximum impact and measure CSR outcomes in the same way as business outcomes.

Markegist’s track record of thought leadership and consulting work around CSR issues enables us to advise companies on how to design and improve thier efforts, regardless of the level of programs or interventions .

Markegist’s Consulting helps its clients to establish strong  profiles that improve support program, activity design, visibility and strengthen. It also helps in developing relationships and reputation among it’s management and  key stakeholders in the company.